Profile

Mrs. Lolo Robison

Capital Area Transportation Authority

Contact Details

Capital Area Transportation Authority

Bio

Lolo Robison has served as CATA’s chief marketing and public information officer since July 2011. In March 2018, she was appointed to oversee Customer Experience as well.

Robison has held leadership roles at Acrisure, Michigan State University Alumni Association, Lansing State Journal, Capital Area School Employees Credit Union and Michigan Nursery and Landscape Association. Regardless of her employer, Robison aims to deliver memorable and distinctive customer experiences.

She earned a master’s degree in public relations from Michigan State University, and graduated cum laude from Central Michigan University with a degree in administration. She is a member of the CXM@MSU Advisory Board and a founding member of the MSU College of Communication Arts & Sciences, Department of Advertising and Public Relations' Professional Advisory Board. She serves on the Lansing Board of Water & Light General Manager's Roundtable; Capital Area United Way Public Relations & Branding Committee; and is a member of the Lansing Rotary Club; and the Arts Council of Greater Lansing's Board of Directors for whom she chairs the Artist's Focus Committee. She also serves on the Council's Creative Placemaking Summit Steering and Cultural Economic Development Planning committees, and volunteers as an Ingham County Hotel/Motel Grant Review panelist. She participated in the American Public Transportation Association Class of 2017 Leadership Program; guided CATA to an APTA AdWheel Grand Award in October 2014; she currently serves on APTA’s Legislative Committee, Marketing & Communications Committee as well as its Public Information Officer, Social Media and Advertising Revenue task forces; she has been a member of the Public Relations Society of America and Central Michigan PRSA since May 2009.